Question 1

Which of the following activities are related to the second step in the employer branding?

Accepted Answer

A)  Examining the congruity between employee characteristics and company identity
B)  Internal branding
C)  Detailed analysis of desired employee profile
D)  Measuring effects of employer brandingE) A) and B)
F) A) and C)

Question 2

Which of the following issues can hinder the success of internal branding programmes?

Accepted Answer

A)  Management style
B)  Introduction of changes to organization
C)  Rivalry among employees
D)  (Non) cooperation between departmentsE) None of the above
F) C) and D) A, B, C, D

Question 3

Which of the following actions represent the basic objectives of employer branding?

Accepted Answer

A)  Changing organizational culture
B)  Changing organizational norms
C)  Retaining employees
D)  Employee developmentE) A) and B)
F) A) and C) C, D

Question 4

Attractiveness of the employer refers to:

Accepted Answer

A)  The benefits that employees get if they work in a specific company
B)  The perception of benefits that employees or potential employees think they will get if they work in a specific company
C)  Employee feelings about internal branding programme
D)  Employee feelings about internal marketing programmesE) A) and B)
F) A) and C) B

Question 5

In which step of the employer branding should a company formulate a statement which provides reasons why working for that company is a great career opportunity?

Accepted Answer

A)  First step
B)  Second step
C)  Third step
D)  Fourth stepE) All of the above
F) A) and B)

Question 6

Which of the following tasks are connected to internal branding (on the operational level) ?

Accepted Answer

A)  Communicating the brand effectively to employees
B)  Attracting (potential) employees by presenting a company as a good place to work
C)  Convincing employees of the relevance and the worth of the corporate brand
D)  Designing such aspects of corporate brand that are authentic and relevant to employeesE) A) and D)
F) All of the above

Exam 4: Employer Branding

Which of the following activities are related to the second step in the employer branding?

Correct Answer
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Which of the following issues can hinder the success of internal branding programmes?

Correct Answer
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A, B, C, D

Which of the following actions represent the basic objectives of employer branding?

Correct Answer
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C, D

Attractiveness of the employer refers to:

Correct Answer
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B

In which step of the employer branding should a company formulate a statement which provides reasons why working for that company is a great career opportunity?

Correct Answer
verified

Which of the following tasks are connected to internal branding (on the operational level) ?

Correct Answer
verified

Exam 4: Employer Branding

Which of the following activities are related to the second step in the employer branding?

Correct AnswerverifiedShow Answer

Which of the following issues can hinder the success of internal branding programmes?

Correct AnswerverifiedA, B, C, D

Which of the following actions represent the basic objectives of employer branding?

Correct AnswerverifiedC, D

Attractiveness of the employer refers to:

Correct AnswerverifiedB

In which step of the employer branding should a company formulate a statement which provides reasons why working for that company is a great career opportunity?

Correct AnswerverifiedShow Answer

Which of the following tasks are connected to internal branding (on the operational level) ?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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A, B, C, D

Correct Answer
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C, D

Correct Answer
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B

Correct Answer
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Correct Answer
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