FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 15: Distributing Products

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following firms would be most likely to use a selective distribution strategy for its products?

A) newspaper publisher
B) maker of designer men's suits
C) super luxury car manufacturer
D) maker of snack foods such as potato chips and pretzels

E) C) and D)
F) B) and C)

Correct Answer

verified

Show Answer

Question 2

True/False

Review LaterAdd Note

Review Later

In multilevel marketing, salespeople have little incentive to recruit new salespeople, because the new salespeople may compete against them and reduce their income.

A) True
B) False

Correct Answer

verified

Show Answer

Question 3

Multiple Choice

Review LaterAdd Note

________ utility adds value to goods by having them available where people want them.

Simon is a personal electronics salesperson for a major retail chain. When he makes recommendations to customers to help them select the product that will best meet their needs, Simon is providing information utility.

Anderson works in the marketing department at Marshall Manufacturing. Much of his job involves managing the movement of materials, parts, and information from suppliers to his firm. He tries to coordinate these flows with his firm's factory processes and assists with the efficient movement of finished goods to final consumers. These activities suggest that Anderson's job responsibilities focus on

Telemarketing is the sale of goods and services by telephone.

In a(n) ________ distribution system all of the organizations in the channel of distribution are owned by one firm.

Mall owners tend to like kiosks because they create a marketplace atmosphere.

A distribution warehouse stores products for relatively long periods of time.

Caitlin, owner of a card shop in a small shopping center, sells cards produced by a national company. Caitlin sells to final customers, so she is a

As she works in the marketing department of a major manufacturing firm, Cassidy spends most of her time trying to coordinate the movement of materials, parts, finished goods, and information through all of the organizations involved in the distribution process. These activities suggest that Cassidy's job responsibilities focus on supply chain management.

Traditional retailers that have begun using online stores to supplement their physical stores are finding that the Internet not only provides a new way to sell goods, it also requires a new system to distribute goods.

Salespeople can be important providers of information utility.

Department stores offer a wide variety of products that are sold in separate departments.

To marketers, the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.

Athleisure, Inc. sells athletic gear by sending customers a catalog nine times a year. The company has no retail stores or website, but offers a toll-free order number that operates 24 hours a day, 365 days a year. Athleisure, Inc. sells using a technique known as

Although drop shippers own merchandise they have shipped to buyers, they do not actually handle, stock, or deliver this merchandise themselves.

According to the Spotlight on Small Business box, thredUP founders discovered their first distribution system, very similar to eBay's, was the best suited for their business.

Currently, in the United States the greatest volume of goods and services is shipped by

Home Helpers, Inc. produces a variety of reasonably-priced household appliances. To cut costs, the company has decided to eliminate all of the marketing intermediaries who help distribute its products. Home Helpers will be able to reduce its total marketing costs by eliminating the marketing functions these intermediaries perform.